Pinterest: SMB Acquisition Campaign
Integrated Paid Media Production

Client: Pinterest | Role: Producer

For its Q3 2026 acquisition push, Pinterest set out to bring more small and mid-sized businesses onto the platform. That meant a full suite of paid creative built to meet SMB owners where they already are: Google, Performance Max, LinkedIn and Reddit.

As producer, I led the campaign's creative production from kickoff through final delivery: six messaging tracks (Ease of Use, Incentive, Performance+, Shopify, Shopping and Value Prop), each built out in multiple creative variants across static and motion.

What I owned:

• Timeline and budget management across the full production schedule

• Vendor and team coordination across design, motion and delivery

• Versioning and QA against every platform spec: 1:1, 4:5 and 1.91:1 statics, plus 16:9 and 4:5 motion in 10s, 15s and 30s cuts

The result was 140 final assets (90 statics and 50 motion spots), giving Pinterest test-ready variants for every message on every channel.

Six messages. Four channels. 140 assets.