Sargento: Cheese Crisps Launch
Client: Sargento | Role: Producer
Sargento was bringing a new product to market and needed a full asset library to support the launch — animated video content and e-commerce statics that could live across retail and social.
As producer, I owned the entire pipeline.
What I owned:
Sourced and bid out the production house, managing the selection process end to end
Led pre-production including location scouting and shoot logistics
Traveled on-site to oversee the shoot and ensure delivery against creative direction
Managed post-production for both the animated video and e-commerce static assets, including retouching
The result was a complete launch-ready asset package delivered on time and on budget.